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Episode 129
Make Marketing Your Competitive EdgeWith Adam McChesney of Builders of Authority

Adam McChesney shares how he founded Builders of Authority after creating more than 200 websites to master digital marketing. He explains why many contractors grow during high demand seasons yet struggle when the market tightens. Adam also reveals how to build a personal brand and why that accelerates visibility and attracts inbound leads faster than relying on company branding alone. Learn the difference between mindset and a tactical approach and why both are crucial for growth.
In this episode, you will learn:
- Why mindset determines long term marketing success
- What separates a strong brand from a price driven company
- The biggest mistake contractors make on social media
- How often you should post to build real authority
- When it makes sense to hire a marketing agency
Listen to the episode to learn more.
Resources:
Learn more about Builders of Authority here.
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