From the Mat to the MarketWith Johnny Buck of 13 Stripes Construction

Meet Johnny Buck, founder of 13 Stripes Construction in Marion, NC. In this episode, Buck shares his journey from MMA fighter to construction business owner with a mission to revolutionize the home services industry. After building a top 1% gym and navigating a hurricane that reshaped his business overnight, Buck brings a fresh perspective to construction rooted in discipline and repeatable systems and processes. He talks about scaling from the ground up, building a business designed to sell, and why customer service—not craftsmanship—is the ultimate differentiator.

In this episode, you will learn:

• The three things Buck put on his website that landed him his first jobs
• How to build a sellable construction business from day one
• Why thoughtful, non-branded client gifts are a game-changer, and exactly how much he spends on them
• What every successful business has in common (hint: it’s not tools or talent)
• The top two mistakes that all failing companies make
• How Buck is applying his personal brand to dominate a local market

Listen to the episode to learn more.

Resources:

Learn more about 13 Stripes Construction here.