Inside a Roofing Rebrand That Sparked New GrowthWith Mike Tappert of Upper West Exteriors

Mike Tappert reveals how stepping away from full remodels and focusing on exteriors transformed his growth path. He shares why niching down into roofing created stronger cash flow and a clearer direction for his business. Mike’s turning point came when he hired a coach and began building the systems he needed to scale as well as the personal disciplines that shape how he leads today. From marketing decisions to business leadership strategy, this episode invites listeners to question what needs to change before the next level of growth.

In this episode you will learn:

• The tools and frameworks coaching introduced into his business
• The strategy behind rebranding and launching Upper West Exteriors
• How he evaluates Meta versus Google marketing performance
• The business and life habits he incorporated after he stopped drinking
• The strongest advice he gives contractors ready to grow

Listen to the episode to learn more.

Resources:

Visit the Upper West Exteriors website here.