Digital Construction Estimates Made Easy
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How to Grow Your Construction Business

The ultimate guide to building a successful construction business

Written by:

Eric Fortenberry, Founder & CEO, JobTread
Alex Morales, Chief Operating Officer, JobTread


This playbook draws from Eric and Alex’s rich experience successfully building multiple organizations and companies over the past 20 years. It’s been developed to provide a robust framework for business owners aiming to scale their ventures and create companies that are built to last.

Sample from the Paper


Pursue a Mission and Vision

Align your business around a core passion and create a vision for the future.

  • Identify what you excel at and develop your mission / vision around it.
  • Lead by example and work harder than everyone else.
  • Be passionate and love the work you do or you’ll be tempted to quit.
  • Stay focused on your core competencies; you can’t boil the ocean.
  • Continually champion your mission and vision to inspire those around you.

Build a Great Team

Assemble a team of the absolute best people you can find.

  • Be a great talent scout and recruit talented people in every role.
  • Emphasize hiring A+ players who take pride in their work.
  • Look for passion, strong work ethic, and a desire to learn and grow.
  • Clearly define roles and responsibilities for each team member.
  • Take time to find the right people - don’t just settle to fill positions.
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