Builder Stories Podcast Hosted by Eric Fortenberry
Episode 12

Shake Off Imposter Syndrome & Take a Seat at the TableWith Laurel Winkel of SheBuilds

Play Video

Laurel Winkel is the owner of SheBuilds, a kitchen design and remodeling firm based in Canby, Oregon, south of Portland. SheBuilds started in 2017 after Laurel decided to go back to school to learn about kitchen design and remodeling. While most males in her family were in the construction industry, Laurel didn’t join them until she changed careers at age 40. Laurel talks about dealing with imposter syndrome, getting out of your own way, and dreaming big for her business.

Here are a few key takeaways from the discussion with Laurel:

  • Being a female general contractor in the industry
  • Process for estimating jobs
  • Types of kitchen redesign clients
  • Always keep learning
  • The importance of working with a coach

Listen to the episode to learn more.


Visit the SheBuilds website here.

Subscribe. Like. Share.

Find us on all your favorite platforms

Help Others and Share Your Story

We invite you to contribute to the construction community and share your story.

  • Build your personal brand
  • Create awareness and publicity for your business
  • Document the story of your business
  • Establish yourself as a market leader
  • Give back to the construction community
Apply to be on the show

The JobTread Platform