JobTread Surpasses 10,000 Companies at the International Builders' Show!
Episode 12
Shake Off Imposter Syndrome & Take a Seat at the TableWith Laurel Winkel of SheBuilds

Laurel Winkel is the owner of SheBuilds, a kitchen design and remodeling firm based in Canby, Oregon, south of Portland. SheBuilds started in 2017 after Laurel decided to go back to school to learn about kitchen design and remodeling. While most males in her family were in the construction industry, Laurel didn’t join them until she changed careers at age 40. Laurel talks about dealing with imposter syndrome, getting out of your own way, and dreaming big for her business.
Here are a few key takeaways from the discussion with Laurel:
- Being a female general contractor in the industry
- Process for estimating jobs
- Types of kitchen redesign clients
- Always keep learning
- The importance of working with a coach
Listen to the episode to learn more.
Resources:
Visit the SheBuilds website here.
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