Builder Stories Podcast Hosted by Eric Fortenberry
Episode 15

Don’t Be Afraid of TechnologyWith Liliana Escudero of J Designs Pool & Spa

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Meet Liliana Escudero, president of J Designs Pool & Spa, a boutique pool building company in Los Angeles, California. Their typical build is between $350k - $500k and they do not take on more than 10 projects a year in order to focus on excellent customer service. Liliana believes that it is important to learn your trade, find mentors, and stay on top of new technologies in order to keep growing your business.

Here are a few key takeaways from the discussion with Liliana:

  • Working with family members
  • Building out a tech stack for your company
  • Learning how to import custom materials
  • Scaling so you work on the business not in the business
  • Building a strong relationship with subs

Listen to the episode to learn more.


Visit the J Designs Pool & Spa website here.

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