Builder Stories Podcast Hosted by Eric Fortenberry
Episode 13

Be a Visionary, Invest in TechnologyWith Tom Morris of The Selah Group

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Meet Tom Morris, the co-founder of The Selah Group - a premier general contractor specializing in exquisite outdoor living spaces. With operations spanning North Texas and Palm Beach, Florida, the Selah Group is renowned for their family-centric approach and unwavering commitment to crafting high-end, luxury outdoor spaces. Leveraging his expertise in engineering and technology, Tom's strategic focus on impeccable design, cutting-edge marketing, and exceptional customer service has propelled the success and growth of his business.

Here are a few key takeaways from the discussion with Tom:

  • The difference between marketing in Texas and Florida
  • Keeping a database of all your design work and images of projects
  • The evolution of AI and how it helps with marketing efforts
  • Why you should scale for sale, even if you don’t plan on selling
  • Don’t neglect the analytics or your financials

Listen to the episode to learn more.


  • Visit the Selah Pools website here.

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