Episode 13
Be a Visionary, Invest in TechnologyWith Tom Morris of The Selah Group

Meet Tom Morris, the co-founder of The Selah Group - a premier general contractor specializing in exquisite outdoor living spaces. With operations spanning North Texas and Palm Beach, Florida, the Selah Group is renowned for their family-centric approach and unwavering commitment to crafting high-end, luxury outdoor spaces. Leveraging his expertise in engineering and technology, Tom's strategic focus on impeccable design, cutting-edge marketing, and exceptional customer service has propelled the success and growth of his business.
Here are a few key takeaways from the discussion with Tom:
- The difference between marketing in Texas and Florida
- Keeping a database of all your design work and images of projects
- The evolution of AI and how it helps with marketing efforts
- Why you should scale for sale, even if you don’t plan on selling
- Don’t neglect the analytics or your financials
Listen to the episode to learn more.
Resources:
- Visit the Selah Pools website here.
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