3 Construction Marketing Ideas to Find More Clients
By: Eric Fortenberry
Finding more clients for your construction business can be tough, especially when you’re always on the go and focused on delivering unmatched results. Even the tried and true method of delivering top-notch craftsmanship can hit a plateau in growing your customer base.
More and more small to mid-size construction companies are investing in marketing, and it’s easy to see why. A profitable marketing plan for your construction business attracts the right clients by raising awareness of your company, what you do, and why you’re the best option.
With insights gained from collaborating with over 3,000 construction businesses, we’re now sharing easy and effective marketing methods to attract new customers.
Here are 3 ideas for marketing your construction company and finding more clients:
Generate More Opportunities Using CTAs and Web Forms
- Convert website visitors into qualified leads by embedding forms that collect and manage leads.
- The form should have a clear call-to-action (CTA) with action verbs that guide visitors through the buyer’s journey such as “contact us” or “request an appointment.”
- Your goal is to make it easy and desirable for visitors to submit their contact information throughout your website.
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Leverage The Best Marketing Channels for Your Business
- Create and manage a compelling company profile on popular platforms like Facebook, Instagram, Google My Business (GMB), Yelp, Thumbtack, and Nextdoor.
- The omnichannel approach can help increase your exposure, establish credibility, showcase your work, and attract new customers.
- Advertising your construction business on these platforms might help you find more clients too.
Develop and Promote a Referral Program
- Determine clear and attractive incentives that encourage participation, and spread the word about the referral program on your website and social media.
- Provide instructions that explain exactly how customers refer others to your business, whether it’s by sharing a special referral form on your website or calling a dedicated phone number.
- Establish a system for monitoring referrals and delivering rewards in a timely manner.
The Best Way to Grow Your Construction Business
Attracting new leads and moving them through your pipeline is important, but the speed and accuracy of your estimates plays a pivotal role in winning new business. Stand out from the competition by delivering high-quality proposals to wow your customers. Leveraging construction estimating software for small to mid-sized businesses can help.
JobTread understands the importance of winning more jobs in less time. Partner with us to increase your win rate and improve your customer experience, leading to more repeat business and more referrals.
If you need help with any of the contractor marketing strategies featured in this blog, one of the JobTread marketing partners might be a good fit for your construction business.
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