Digital Marketing Specialist

JobTread is a rapidly growing software company creating a new standard for the way construction companies manage their business. We are seeking an experienced, highly motivated self-starter to join our marketing team as a Digital Marketing Specialist.

The Digital Marketing Specialist will be responsible for helping develop, implement, track, and optimize our digital marketing campaigns across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. If you have a passion for digital marketing and are eager to make a big impact, we'd love to hear from you.

Responsibilities

• Assist with developing, implementing, and managing our digital marketing strategy.
• Analyze website traffic and provide regular internal reports using Google Analytics.
• Improve Search Engine Optimization (SEO) to drive more website traffic.
• Manage and optimize Google Ads, Display Ads, and Social Media Ad campaigns.
• Create email drip campaigns to nurture leads and qualified prospects.
• Contribute to the ideation and creation of compelling content marketing including blog posts, articles, videos, and social media messages.
• Optimize marketing funnels to convert leads into qualified prospects and customers
• Collaborate with design, sales, and product development teams to develop brand awareness and online reputation.
• Create landing pages and optimize the user experience to maximize conversion rates.
• Measure and report the performance of all digital marketing initiatives.
• Other duties as assigned.

Qualifications

• Bachelors degree in Marketing, Business, or a related field is preferred.
• Proven experience in digital marketing including SEO, SEM, marketing automation, email, Google Ads, social media ads, and Google Analytics.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Exceptional skills in marketing writing and content creation.
• Strong analytical skills and data-driven thinking.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
• Experience with Pardot and Salesforce is a plus.
• Google Analytics and Ads certifications are a plus.

Perks

• Join a small, growing team as an early team member.
• Upward career mobility at a high-growth startup.
• Make an impact and advance your career development.
• Opportunity to become an innovator and solve real-world problems for construction.
• Creative and entrepreneurial working environment
• Work every day with successful, smart, and highly motivated people.
• Electronic standing/sitting desks with top of the line secondary monitors.
• Weekly Team Lunch, Happy Hours, and other team events.
• Casual dress code.
• Flexible schedule.

Benefits

• Dental, health, and vision insurance
• Paid training
• 401k plan + matching
• Vacation and other Paid Time Off
• Access to an onsite workout facility

About JobTread

JobTread provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion.

Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread.

JobTread’s mission is to leverage technology to create more profitable construction companies. Come be a part of the fun and challenging environment at our headquarters conveniently located in Dallas, TX right off Interstate 635 & Coit Rd.

JobTread is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.